Diamonds: The Real Story--National Geographic

Many of the public are unaware of the consequences of diamonds and the tragic reality behind Africa's diamond trade. The media explores these truths and tries to expose the facts to the public, allowing them to think twice before purchasing a diamond.

Diamonds: The Real Story (National Geographic) -- "Funneled through secretive networks, these precious gems can carry a huge cost in human suffering. "

This article explains the true value which people perceive in diamonds. They often view it as a form of currency; a source of money which maybe used anywhere in the world. Mark van Bockstael of the Diamond High Council in Antwerp remarks “They back international loans, pay debts, pay bribes, buy arms. In many cases they are better than money.” No wonder the revolutionary army are so fond of these precious stones. Diamonds have become a financial benefit for the army, but also sacrifices human rights, health, and lives.

As diamonds enter the market, the significance increases with new profound values. De Beers have longed associated diamonds with love and emotion, and used these connotations of diamonds to market their product. Their long used slogan: "A diamond is forever" have associated with the ideas of love and devotion and increasing cultures expect diamond rings for engagement and marriage. These are the images imposed onto the public by diamond industries. Their powerful meaning of adoration and devotion are reflected through the attractive glimmer and shimmer. However, under the thin beautiful glittering layer lays the tragic consequences when mining such stones.