Even though the film, Blood Diamond, increased the awareness of the human tragedy to the public, other media related factors spoke out against this operation. Rapper, Kanye West, recorded a song "Diamonds are forever" in his album Late Registration to expose the devasting truth behind the marketed slogan: Diamonds are a girl's best friend. West employed hip-hop music to express the concerns over immoral justice of the abuse imposed on humans in Africa.
His lyrics challenged corporate boardrooms, producers, and consumers to take note of the bloodshed and death occuring in Sierra Leone due to the unfully resolved tragedy of conflict diamonds. He addresses the unjust consequences experienced int he lives of Africans, where their suffering and death benefitted the diamond markets and businesses insuring "high and stable global prices for diamonds" as well as the Revolutionary United Front (RUF).
Lyrics to "Diamonds are Forever"
Lyrics to "Diamonds are Forever"
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